It became a sensation almost instantaneously ( social media quickly took note of the new headgear) - and was soon seared into the national consciousness through repeat appearances in campaign photographs and broadcast television.īy the fall, the candidate had adopted the hat - which ensured the elements would not disturb the delicate architecture of his hair - as a wardrobe staple. The hat - or at least a version of it - made its first recorded appearance on July 23, 2015, in Laredo, Texas, when the candidate donned a white rope baseball cap with the slogan “Make America Great Again” for a tour of the border. ‘There are too many to count,’ she said.”īut Trump’s hat stands alone in capturing the zeitgeist of our overheated times. “Often they were caps that people gave or sent to him,” says James Lilliefors, the author of “Ball Cap Nation: A Journey Through the World of America’s National Hat.” “After Clinton became president, his deputy press secretary, Lorraine Voles, was asked by People magazine how many caps he owned. During the 1992 presidential campaign, Bill Clinton became known for putting on different baseball caps while jogging. This isn’t the first time that a baseball cap has made it onto the political stage.
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